PayPal Organic Social
Contributed to fostering creative ideas for PayPal’s social accounts as part of a collaborative team. Played a key role in brainstorming, refining concepts, and providing direction to seamlessly integrate these ideas into PayPal’s organic social feed. The focus was on creating engaging, on-brand content that resonated with audiences and elevated the social presence of the PayPal brand.
credits—
Michelle Gilbert, John Antoniello, Jake Fowler, Shannon Leigh, Andrew Lieberman, Hayle Birlew, Marlo Habeeb, Caghan Celensu, John Garofalo, Justin Guerino, Isabella Bruna, Benjamin Loh, and Megan Riehl.
scope—
Creative Direction
client—
PayPal