Lilly Zepbound Social

As part of the launch of Eli Lilly's drug Zepbound, I had the unique opportunity to help build its social media presence from the ground up. This involved developing a distinctive visual identity that aligned with the brand's values and resonated with its target audience.

I also served as art director for Zepbound's first direct-to-consumer social media content shoot, which expanded to include capturing healthcare provider content. The result was an impressive library of 126 pieces of content—60 for direct-to-consumer and 56 for healthcare providers—designed to establish and strengthen the brand's presence. This project exemplified the power of strategic creative direction and impactful storytelling in the healthcare space.