Lilly Verzenio Influencer
Collaborating with influencers to create authentic and impactful social content has been instrumental in connecting Verzenio with patients in meaningful ways. Through strategic partnerships, the focus has been on crafting relatable stories that resonate with those navigating their breast cancer journeys, fostering a sense of understanding and support. These campaigns are designed to raise awareness, build trust, and establish Verzenio as a compassionate and reliable presence in patients' lives. By leveraging the power of storytelling and influencer voices, the content not only strengthens the bond between the brand and its community but also helps empower patients during every stage of their journey.
scope—
Creative Direction
client—
Eli Lilly
2023 Campaign Launch
2024 Side Effects
For the first time ever we created side effect content. Getting deep into what to expect and ways to keep things manageable.
2024 Mother’s Day
We celebrated mothers everywhere with Verzenio Partner Sarrah’s surrogacy story, which touched the hearts of millions.
2024 New Wave
2024 Shine Away